Angry Birds- We saw a total glut of product. Most of it sat around, and was finally clearanced by retail.
Fighter Pods- Small little micro sized figures, easy for young ones to swallow. And again, Hasbro cancelled a supposed "Successful" line after only a year.
Star Wars Command- Plastic solid color stationary figures, the size and scale of the traditional plastic Army Men. Offering a wide varitey of sets and prices, yet they continue to sit on shelves, unsold.
Hero large size vehicles- Very big useless hollow plastic shell vehicles. An X Wing that can't "X", and a Millennium Falcon that has a spinning radar dish. These vehicles were overpriced right from the start, and now are on clearance at most retailers.
I think it is time for Hasbro to rethink. What has kept the Star Wars brand alive for almost 40 years? The basic bread and butter of the line. The core 3 3/4 inch action figures!
Stop spending money on these failed attempts at toys no one has any interest in. Focus on the 3 3/4 figures. You've got Rebels and Legends for the kids. You've got the Black Series figures for collectors and the masses.Vehicles! PLAYSETS! Yes, playsets. You say they don't sell? Why has every other company out there released playsets for their lines? And why have they SOLD? That has worked. That gets people spending their money and putting dollars in YOUR hands!
PLEASE, Hasbro. PLEASE. Get back to what has given you years of success and billions of dollars over the years. It pains me to see your items sitting unsold and on clearance. When you were on your game, and figures were flowing to retail at a steady pace, they sold. You made money. Collectors AND KIDS were buying! That is where the heart and sole of the Star Wars toys has always been, and will always be. PLEASE. Put time and money back into the line, and get it where it should be. At the CORE of the Star Wars Toy line!