In March, we saw some TRU stores getting in more Wave 3 TVC and support it with some great $4.99 sales, which even moved a lot of the TPM pegwarmers. Even some Target stores got in more of this wave and mostly sold through.
But now -- we are at yet another standstill, and apparently the Black Series stuff is supposed to start hitting in August. Really? Wave One of that line is a joke (way to continue the trend, Hasbro)... and Hasbro has to have tons and tons of TVC still sitting in warehouses.
Does anyone think we'll actually be seeing Galen Marek, Shae Vizsla, etc. in mass numbers at retail before the Black Series hits? Anyone still buy Hasbro's line that they are "reissuing" those figures (we know that it was a failed PR stunt - those figures weren't being reissued, they were just 2012 product still in warehouses).
Man - things just aren't improving. We can blame retailers for not ordering stuff, but why should they order more right now when they know that a new line is being pushed this August/Fall? Why should they believe anything Hasbro tries to sell them on after what Hasbro did to them with Movie Heroes and over producing TPM vintage figures?
I am so down on Hasbro right now, it's not even funny.