I know we don't have a huge Marvel fanbase here (I personally don't collect these things) - but I just have to shake my head at Hasbro's approach with the Iron Man lines.
First, they decide with the second film to go all out in 3.75" - but with virtually the same character over and over in a billion suits! What's up with that? Why not a Tony Stark in business outfit? Or a Pepper Potts figure? Or Scarlett Johansson figure? They shot themselves in the foot with their poor choice of variety... there WAS variety, but not a good mix at all.
Fast forward to Iron Man 3, and they decided to go with a similar idea of "variety" - only NO VILLAIN in the line, and reduced articulation.
Result? No adult collectors cared, and neither did kids. You can now find this line en masse at Five Below for $2.50 a pop.