It always gets me when there are discussions about how Hasbro is failing these days, and you see people defend Hasbro in saying that kids don't care about action figures, they just like video games. Well, it's true that there's competition for kids' attention, but that's been going on for a couple decades now at least.
Anyways - I am seeing TMNT figures things selling like CRAZY right now... guess the kids at school are talking about them because suddenly my son wants some.
We went by a Kmart last weekend, which had a pretty full stock - I'd say around 30 figures. He wanted some, but I didn't get him any. He had just gotten some LEGO stuff recently. But with my daughter's birthday coming up, I went back a few days later to grab a couple - and only 5 figures were left! Dang! I bought him Shredder and Rafael.
I have also seen, when I am in the action figure aisle at Wal-Mart, kids hovering around the TMNT figures - and really being interested in them. Heck, why not? They are pretty cool, have a fun show supporting them... and have NICE ARTICULATION and ARE A NICE BUY AROUND $8-$9 each - funny how Playmates can deliver these for CHEAPER than Hasbro's figures yet they use much less plastic. And oh yeah - they also have a HUGE PLAYSET in this line. That's funny too.
Anyway - while at Target today, I snapped a pic. And right after that, a lady said, "Excuse me," as she proceeded to put two figures in her cart.
Hasbro has lost kids right now. Too bad nearly all their 2013 product is aimed at a market that doesn't care about their line. Hasbro should be catering to the adult market until the sequels hit, and focusing on Rebels for kids in the meantime.