- Thu May 15, 2014 11:56 am
I think the reason they go with the smaller lines with the Marvel movies is the volume of lines in the Marvel universe. You can go into a store right now and see figures from the following Marvel lines : IM2, IM3, Thor 2, Thor 3, Avengers Movie, Avengers Assemble, Marvel Universe, Captain America 2, Avengers Infinite, Ultimate Spiderman, Spiderman 1, Spiderman 2, Wolverine. Some of those lines are in different stages of their life cycle but I have seen all of these in retail or discount retail store within the past week. That is 13 concurrent lines with multiple cross over characters.
Once Star Wars gets into full production mode next year with Rebels, Black, E7, SpinOff movies, etc we may see them starting to cut back the number of figures in each collection. As of right now though, I don't seem them doing a small line yet but if they get 10+ concurrent lines going we may see this strategy.