Meh, I'm not in fan of "Hasblow" comments, but I think Hasbro dropped a giant turd on this brand.
If retailers want a $10 price point, that's fine. But when Hasbro comes right out of the gate like this, all that does is spell disaster. We've seen it time and time again. If Hasbro can't get the final design concepts down early, then go with something as close as they think it will be - the point being, if there are several villains in the film, then make them. If Peter Parker is in the movie in street clothes, make him. If he has a girlfriend, make her so Spiderman has someone to save. Just don't make a sea of the same character.
It appears that Hasbro just cares about getting the product to retail in the initial push - not how it actually performs for the retailers. They don't care about longevity of the line because they are focusing on the next thing - and I sort of get that - but eventually if they continue to lose the confidence of retailers, they are going to eventually have some big retailers tell them, "No thanks!" and really get burned. But retailers should also show some restraint - at least I hope they do with the REBELS and EP7 merchandise - because my fear is we're not going to see latter waves show up at retail - for a line that is intended to have some longevity though, hopefully Hasbro has learned their lesson and won't flood the market early - we know what that ends up doing...
Hasbro's 3.75 boy toy line really have lost so much steam and staying power these past few years - starting with their failed approach to Star Wars Movie Heroes in 2012, which was awful. We all saw that train wreck coming the moment that lineup was announced.