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#73: The Answers 10/02/09

Official responses to fans' questions from the Big H!

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#73: The Answers 10/02/09

Postby YAK_Jayson » Fri Oct 02, 2009 1:12 pm

Here are the answers to the questions submitted back on 9/11/09:

Q1: Dear Hasbro, I recently acquired the new Darth Sidious Hologram w/Mechno Chair figure from the Legacy Collection and noticed a couple odd things and I have a few questions about it, both regarding the chair itself. First, on the top where the hologram projector is located there are 2 small tabs each with a hole running through them. What are these details exactly? Were they possibly added to make this accessory forward compatible with say a chair back thus creating the walking "throne" that could later be included with a new Viceroy Nute Gunray from The Phantom Menace? And finally, when the entire accessory is assembled and displayed, one can't help but notice that Hasbro's copyright info is prominently, or some might say distractingly, displayed on the chair's front. Wouldn't it have been better esthetically to place that info on one of the legs? 
 
A1: The details you are referring to are actually part of the reference materials we used to sculpt the chair.  As for the copyright line, we're limited to applying it to flat surfaces.  Where it is now is the only flat surface large enough to hold it.

Too bad they ducked the Viceroy Nute Gunray question part of the question :cry:

============================

Q2: There have been a few online retailers with a product listing for a "Clone Wars Anakin Skywalker w/Desert Sport Skiff". I'm afraid to ask, is this vehicle a repack of the Desert Skiff from the 1996 Power of the Force 2 days or something new we have yet to see in the Clone Wars series?

A2: We are using the mini-rig from ‘96 but including an ACW Anakin and changing the decoration on Skiff. This assortment is intended to be a way for kids to get a low-priced figure and vehicle as a complete purchase/play experience. This assortment will have some “mini-rig” type off-screen items as well as authentic speeder bikes and small single person transports.


============================

Q3:  In our last QnA, you made the follow statement: "Kids, the primary audience for the Clone Wars line, do not seem to care about super-articulation."

Frankly, many find this response rather dismissive. If kids don't care about SA, why did the clones have it from the start and why upgrade less articulated figures to better interact with vehicles if kids would "settle" for less? Many "adult" collectors say they don't support the CW line because of the limited articulation, especially the lack of knee joints. Wouldn't its inclusion make the line even more successful? Thanks.

A3: We did not mean to be dismissive, but wanted to explain the rationale for the decisions we have made in the constant pull between features (including super-articulation) and costing.  We did incorporate more articulation into the Clones at the start because, at the time we embarked on the line, we could, and we knew that there would be collectors who would be attracted to the Clone Wars line who would find the articulation pleasing for the Clones.  However, we couldn't do this to all figures and there won't be a systematic upgrade of all characters to more articulated versions, of which would bring more collectors into the line.  Doing so would cause us to displace features elsewhere which are more important to retain kids.  For them, the play features are more important than super-articulation.  Compatibility with vehicles is important though, which is why some figures get upgraded, not for the sake of adding articulation, but to make the play experience better.
-
Jayson (aka jedijaybird)

Yakface Reporter/Reviewer/Photographer/Toyguide Manager

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Re: #73: The Answers 10/02/09

Postby darth_sidious » Fri Oct 02, 2009 3:53 pm

Its a shame we didnt get a straight answer about the mecho chair and Gunray - its a good idea to retool him with softgoods and add the chair though.

The CW Anakin answer was a bit of a let down - he's an 'off screen' creation as they like to put it, I was really hoping it would appear in the show, I wonder if the outfit will appear in an episode at least.
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Re: #73: The Answers 10/02/09

Postby zedhatch » Fri Oct 02, 2009 9:11 pm

Back in anchient times I vividly remember jumping to GI Joe from Star Wars due to Articulation as a primary reason. I can dig the idea that kids don't want hyper articulation as in the current GI Joe line, but I don't believe for a second they don't like a bare minimum of it. ie shoulders elbows knees ect.

As for the vehichle explaination (BS is my first thought) it actually defeats the previous "Cost" issue they mentioned as it costs MORE to go back and upgrade than to release the same figure twice (an art that hasbro has developed in the past year while still raiseing prices). Nevermind the fact that the Legacy line costs the same and yet (generally) has much more articulation than the others.

Oh well Hasbro and straight answers is a combination that will never happen. I am convinced of it from all the various Q&A's.
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Re: #73: The Answers 10/02/09

Postby YAK_Chewie » Fri Oct 02, 2009 9:46 pm

Huh, so if kids don't give a crap about articulation, why are all the new GI JOE figures loaded with articulation? Hasbro is so full of crap... most of these that lack in articulation will be released later with more movable joints. They've been playing that game with us for years now so I have no reason at all to believe their answer.

And I agree with you zedhatch - when I was a kid, I remember a neighbor had some Joe figures while I was into the SW stuff. I was blown away because his figures could be put in more poses than mine could. Pretty soon I was out of SW and into Joes and back then I never looked back.

Also I think there's a growing consensus that the reason Hasbro said recently that collectors don't support the B.A.D. line is because that line is less profitable for them. Their bottom line has to be met of course, but I don't appreciate their blatant dishonesty.

I feel like we're dealing with politicians lately with how they're treating the Q&As.

:wink:
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Re: #73: The Answers 10/02/09

Postby JediJman » Fri Oct 02, 2009 10:55 pm

I would love to know what age kids HAsbro is talking to about articulation and the breakdown of who buys this stuff by age. I know of 3 different kids, all under the age of 10 who buy this stuff and think the "play features" (oversized projectile weapons, etc.) are lame. I don't think they're giving enough credit to the kids who buy this stuff. :evil:
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Re: #73: The Answers 10/02/09

Postby zedhatch » Sat Oct 03, 2009 3:24 am

JediJman wrote:I would love to know what age kids HAsbro is talking to about articulation and the breakdown of who buys this stuff by age. I know of 3 different kids, all under the age of 10 who buy this stuff and think the "play features" (oversized projectile weapons, etc.) are lame. I don't think they're giving enough credit to the kids who buy this stuff. :evil:



A very valid point is that the kids they are talking about are either A. Speculative or best case senario B. "Tested" kids who know they are being tested (generally paid) to give whatever they think the marketing guys want. Point being is that they really haven't been getting a solid representation of the kids who love star wars and what they want, reguardless of the results.
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Re: #73: The Answers 10/02/09

Postby YAK_Chewie » Sat Oct 03, 2009 10:26 am

Over the past couple years I have paid a lot more attention to other customers in the toy aisle, especially kids when they are looking at Star Wars figures. I have heard over and over them talking with their parents thumbing through the figures trying to find of all things, COLLECTOR aimed figures - I've seen them looking on the backs of the cards, trying to identify for their parents the characters they want.

The most memorable for me was when I was at Target and a kid was holding Roron Corobb, and trying to explain to his parents who Hermie Odle is and upset that they didn't have him. I also heard Revan and Malak mentioned too, and of course the kid couldn't get those either because the store didn't have them. That same conversation the mother said "How about this Anakin?" which was the Nelvaan version and the kid made a comment to the effect of "I have enough Anakins as it is!" He clearly was looking for stuff that Hasbro would claim kids don't care about. This is just one instance out of many, but this one sticks out because at the time I was looking for those same figures the kid was.

Another was at a Wal-Mart in 2005 when the ROTS figures were out, a parent was trying to convince her son that he should get that lame "kicking" Obi Wan... the "Pilot" version of Obi Wan had just hit stores at this time, and I already had one, but did have another in my hand at the store. It was the only one I saw there. I then showed that figure to the kid and his mother, and told them that this Obi Wan in particular was new, and was a better figure. The mother didn't seem to understand at all, and even said "They're both Obi Wan Kenobi, what's the difference?" The kid looked at it and was curious until I told him that this version was articulated just the same as a clone trooper figure - at that point he desperately wanted this figure, which his mother ended up buying for him.

Kids are much more informed about this line than Hasbro wants to give them credit for... they seem to be in a mentality that kids have little imagination and appreciation for quality.

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Re: #73: The Answers 10/02/09

Postby zedhatch » Sat Oct 03, 2009 8:09 pm

YAK_Chewie wrote:Over the past couple years I have paid a lot more attention to other customers in the toy aisle, especially kids when they are looking at Star Wars figures. I have heard over and over them talking with their parents thumbing through the figures trying to find of all things, COLLECTOR aimed figures - I've seen them looking on the backs of the cards, trying to identify for their parents the characters they want.


Chewie, before I got married the senarios you mentioned (note: only partly quoted to save space). Anyway the same instances is how I picked up more single moms than I want to count. Anyway I am vry fimilar with that confused and desperate look on a mother's face LOL.

But I agree 100% chewie.
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Re: #73: The Answers 10/02/09

Postby jediknutt » Mon Oct 05, 2009 9:13 am

My 5 year old doesn't really care about SW yet. I've gotten him a couple of CW figures. He doesn't play with them because they "can't sit down." Tell me again how kids don't care about articulation. I have always hated the "our toys are directed at kids" BS. Last time I checked, children in this country did not generate their own income. Adults and collectors buy the toys. LISTEN TO US!!!!
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Re: #73: The Answers 10/02/09

Postby darth_sidious » Fri Oct 09, 2009 6:49 pm

jediknutt wrote:My 5 year old doesn't really care about SW yet. I've gotten him a couple of CW figures. He doesn't play with them because they "can't sit down." Tell me again how kids don't care about articulation. I have always hated the "our toys are directed at kids" BS. Last time I checked, children in this country did not generate their own income. Adults and collectors buy the toys. LISTEN TO US!!!!


Very true - I have a 4 year old nephew that loves the CW - and he likes figures that can fit into vehicles, he's asked me numerous times why certain figures dont 'bend' haha and tends to just stick with the clone troopers that have SA! (Rex and Cody are his favorites) :P
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