MisterPL wrote:I think Hasbro agrees. That may be part of what prompted the recent layoffs. Strategies that may have worked fine decades ago may be obsolete today but if there are still people embracing those methods, they need to go. Hopefully things will turn around soon.
Problem is the folks they laid off had nothing to do with case planings and ratios, they were primarly sculpting designers whose jobs are obsolete due to most of the sculpting being done on computers now (that was pretty public info BTW). Hasbro said quite publicly that they are now needing "different skill sets" in the modern world.
The one guy who seems to be outside that is David Vonner of the Marvel Universe brand, however after some investigation it appears his lay off was unrelated (in fact he may have quit, just at the same time as the layoffs), that info is very sketchy
MisterPL wrote:Compare what Hasbro's doing to what Mattel's doing in this scale and get back to me on how awful Star Wars has become. We're spoiled compared to Green Lantern and Batman fans. Mattel's still selling product that looks like it was designed in 1977 while charging as much if not more than Hasbro.
Seriously, take a look at what the competition is offering and you might gain a new appreciation for what Hasbro's going through. (Or not, I'd wager.)
The problem with that logic is Mattel is still the #1 toy company year afte year.
Hasbro has some of the most recognizable faces in modern culture and still manages to only get #2, knock Matty all you want, they are pulling down more money.
Now if you compair what matty does with 6 inch scale (DCU, 6 inch GL which where near impossible to find) you see a different dynamic. Matty hardly ever goes into 3 & 3/4 scale (there are only a very scant few examples of attempts, and most of those were intended for short term to begin with ie Avatar). If Matty would shrink down the DCU figs to 1:18th (with exact articulation and detailing, a feat well within thier capabilities) they would have something phenominal on thier hands. The fact that they don't (for whatever reason) does show flaws on thier part, but when you are on top you can aford mistakes like that.